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A Collection of 333 Successful Ways of Getting Business:

Christmas Scheme

62. Christmas Gift Checks - Steffler, Leonard & West, of Rantoul, Ill., advertised what they called "Christmas Gift Checks." The following is quoted from one of their recent advertisements : "It is our purpose to enable every person in this part of the country to secure all their Christmas gifts free of cost. Every customer who buys 25 cents' worth of goods at this store between now and December 1st, will get a Christmas gift check for one cent, good in trade in holiday goods. These checks will be taken the same as cash in payment for any holiday goods during the month of December. Commence and save your checks now as Christmas will soon be here and there will be hundreds of nice things in every department of this great store which will be absolutely free with the gift checks." The Collins-Watson Co., Santa Barbara, Cal., give back to their customers five per cent of all purchases, in toys. Coupons redeemable at the toy section are given with each purchase. 63. A Booklet of Christmas Suggestions - The Plymouth Clothing House of Minneapolis and St. Paul, issues a little book of suggestions for Christmas shoppers each year. It has 32 pages, about 3x41/2 inches, filled with classified suggestions for gifts for men, women, boys and girls. Under each head, the articles were arranged in groups at certain prices, varying from 2c to $50. It is really a very useful little book for Christmas shoppers. 64. Free Toys - For several years the Collins & Walton Co., Santa Barbara, Cal., has made a practice of giving toys as premiums with purchases. Beginning with the first of November, with every purchase a coupon is given which is redeemable for five per cent of its face, in toys. This plan has proved very popular and a great many thrifty people take this means of making a little saving on their Christmas expenses. Extracted from "A Collection of 333 Successful Ways of Getting Business". Download the complete ebook from SuccessEsource.com for $5 (PDF format).

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